The Challenge
Like most retailers, Pelco were seeing less consistent and fluctuating volumes across their portfolio. This meant it was more difficult to identify consumer behaviour and make decisions for their stations.
The Solution
With EdgePetrol, Pelco were able to monitor live volume movements, giving them the ability to see how their price delta versus the competition was impacting their sales in real time.
The Results
This new information meant that Pelco could better adjust pricing at the right time to protect volume and leading to a 1 ppl margin increase.
