Hills of Corby's change in strategy saw their profits increase

Hills of Corby, 12 stations

Hills of Corby, 12 stations

The Challenge

HOC always believed that there was no leeway versus aggressive competitors in their local markets and as a result struggled to grow their YOY fuel profits.

The status quo was to drop immediately when they realised a competitor lowered their price. In other words, the competition were defining their margins!

The Solution

Once connected to EdgePetrol, real-time volume visibility allowed HOC to watch how their competitor price changes actually affected the volumes on their stations.

They noticed straight away that the impact was insignificant initially and therefore decided to hold their prices for longer until they noticed a change.

The Results

Holding their margins for an extended period of time increased their profit across an entire year!

Testimonial

"We have increased our fuel profit with EdgePetrol"

Michael Gatty
Hills of Corby

Author

Book a demo now to see how EdgePetrol can help you to:

1. Get the most accurate cost of fuel
2. Track performance in real-time
3. Set and deliver new site strategies
4. Increase profit by 18% or more

Book a demo

Read some of our other case studies

Nesun Express, 2 stations

Learn more

PBFS, 4 stations

Learn more

Hills of Corby, 12 stations

Learn more

M&L Richardson, 7 stations

Learn more

PBFS, 4 stations

Learn more

RJ Raven, 1 station

Learn more

Sign up to
The Weekly Wrap

You're now signed up to The Weekly Wrap

Oops! Something went wrong while submitting the form.