Quarry Services is a JET branded single site operation. They are one of many fuel retailers seeing additional profits due to the no fee access to EdgePetrol that JET provides its dealers. They have looked for strategies to bring profit to the site whilst staying competitive with the market. Max […]
Put simply, Bellinger is a family-owned local business with a JET petrol station. Established all the way back in 1932, it’s on its fourth generation, run by Oliver Dimbylow and his brother-in-law Joe Bellinger. It’s been through some changes over the years, but the existing site including the petrol station […]
If you’ve been running your station successfully for decades, it can be easy to stick to the status quo. Following a site rebuild in 2017, Hiren was asked by his Dad to spend more time on the family business. He had been around the site for many years ‘behind the […]
In 2021, fuel retailers are broken down into three categories: exiters, existers and excellers.
Through conversations with thousands of retailers across the UK, Ireland and the USA, we have learned that every single one is different in some way.
But there are two strong areas of consistency for excellers in particular.
The ChallengeLike most retailers, Steele’s of Worthing’s volume was inconsistent and fluctuating in 2020, damaging fuel profitability. To help prevent this from happening in the future, they wanted to maximise margin as much as possible. The SolutionSteele’s worked with their CSM at EdgePetrol to test the price sensitivity of their […]
Uplyme Filling Station, 1 station The Challenge A leading supplier to independent dealers, Greenergy combines reliable fuel supply with the Esso brand. To further enhance their supply offer to their dealer network, Greenergy was the first to offer EdgePetrol as standard to their dealers. The EdgePetrol software provides station owners […]
Background Harog Ltd first became an EdgePetrol customer in 2021 when it was looking to optimise operations at its Leven site. As Harog entered a new fuel supply agreement for a second site in Wakefield with Greenergy, the inclusion of EdgePetrol in Greenergy’s fuel supply offer was a bonus as […]
What is it? Premium Fuel Grade Optimisation is where clients use the real time capability of the Edge product to INCREMENTALLY INCREASE THE DOLLAR/CENT SPREAD between the grades of fuel, without unduly affecting the volume of those premium grades. What are we trying to achieve? This strategy is designed to […]
What is it? Intra day pricing is when retailers will change their pole sign price to take advantage of a specific period on time during the day. Traditionally this is a time period where they can drive an increase to VOLUME, PROFIT, MARGIN, or sometimes ALL THREE. What are we […]
What is it? The Weekend Pricing Strategy is where retailers use special/reduced weekend pricing in order to attract customers to their site during times where volume would traditionally be low i.e. at the weekends. What are we trying to achieve? We will be looking for opportunities to entice customers onto […]
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