What is EdgePetrol all about?

EdgePetrol is all about our customers; and the people who make it possible!

Gideon sitting with our first pilot customer Sharad Raja from HSRL watching Edge go live for the first time 2017

What is EdgePetrol?

EdgePetrol provides pricing software that gives station owners real-time accurate insight to help them combat reducing volumes and aggressive competition by making better pricing decisions.

18 of the Top 50 UK independent retailers along with major oil companies and hundreds of other stations trust EdgePetrol to help make their fuel pricing decisions, with customer case studies showing margin increases of 3ppl, volume increases of 20% and profit increases of 18%.

Why did we build EdgePetrol?

In a far away land (Geneva) not so many years ago, EdgePetrol’s CEO Gideon Carroll was a gasoline trader at an independent oil trader named Trafigura.

If you ever have the pleasure of meeting Gideon, you will find out that he is rather...inquisitive.

He was (and still is) obsessed with his customers. He wanted to know everything about them, including how they priced the gasoline he sold them at the station level.

What he found out shocked him. Old and inaccurate data was spread across multiple spreadsheets and back office systems. “Surely this is not the norm?” thought Gideon, and he set off back to the UK to find out.

Meeting with independents, oil companies and supermarkets, Gideon found the same story over and over again. Not only were station owners and operators using ‘after the fact’ information to make decisions that had a huge impact on their profits, but they often faced reducing volumes and aggressive competition in their markets. This is when Gideon decided to launch EdgePetrol.

By understanding the key elements that go into setting the ideal pole sign price (volumes, margins, competitions and- of course- profit), EdgePetrol has wrapped software around the brains of some of the best retailers in the business and is still building and creating solutions based on their feedback today.

Our senior team

Gideon Carroll

Chief Executive Officer

Gideon Carroll

Chief Executive Officer

Karen Williams

Chief Operations Officer

Karen Williams

Chief Operations Officer

Mark Truman

Chief Revenue Officer

Mark Truman

Chief Revenue Officer

Sarah Kind

VP Customer Success

Sarah Kind

VP Customer Success

Claire Lewis

VP Marketing

Claire Lewis

VP Marketing

Dan Richardson

VP Sales

Dan Richardson

VP Sales

Join our team

Want to do work that matters? Join us at EdgePetrol to be a part of a changing fuel world

See roles

Sign up to
The Weekly Wrap

You're now signed up to The Weekly Wrap

Oops! Something went wrong while submitting the form.