Why small-to-medium retailers need to think differently about pricing fuel

April 29, 2021

Written by: Mark Truman

48 min

Why small-to-medium retailers need to think differently about pricing fuel
  • Agility is important
  • Understand who your real competition is
  • Identify your real customer and price around them
  • Consider real cost of product
  • Some stations can increase profit in a big way thanks to accuracy on cost of fuel
  • Try to combat market consolidation and make sure to stand out
  • Create pricing strategies based on customer profiles
  • Get a better handle on cost. Set measurable targets

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