Fuel pricing strategies: navigating the pandemic storm

April 7, 2021

Written by: Mark Truman

26 min

Fuel pricing strategies: navigating the pandemic storm

  • C-stores are experiencing a decline in customers and volume due to pandemic
  • Some problems in the retail fuel industry such as reduced volumes, aggressive competition, market consolidation, Demanding investors, EV, increased staff costs, change in customer habits
  • Optimisation is the buzzword fuel retailers should keep in mind
  • 3 tips that may help your station: Stop religiously following competition, Flex your spreads, Be dynamic
  • EV impact next 5 years? Not much. Impact will probably be minimal for now.
  • Do loyalty programs drive traffic in a big way? There needs to be something to catch new customer interest. Try to be unique in offerings

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