EdgePetrol joins forces with Petroleum Equity Group for USA Expansion

January 19, 2021

Written by: Mark Truman

1 min

EdgePetrol joins forces with Petroleum Equity Group for USA Expansion

EdgePetrol has expanded to bring its real-time web application to the United States. Founded in 2017 by Gideon Carroll (ex Trafigura & Gazprom), EdgePetrol allows retailers to make enhanced business decisions in real-time. By securely connecting to transaction data, cost prices and competitor pricing, the app displays real-time weighted and blended margins, volume, profits, and competitive positioning to help improve business profitability.

Following expedited growth and work with major oil companies across the UK and Ireland, EdgePetrol has formed a close alliance with the industry-leading advisory company Petroleum Equity Group (PEG), bringing EdgePetrol to retailers across the USA.

EdgePetrol, founder and CEO Gideon Carroll said: “The USA is the obvious next step for EdgePetrol. We want to bring US retailers valuable insight by giving them full visibility of their data, just as we have done for the UK. We built the app by listening to retailers and understanding their needs. Our partnership with PEG gives us the ability to understand the market and adapt the offering to suit a new market.”

Ken Shriber, Managing Director and CEO commented: “PEG is very excited to have been chosen by EdgePetrol to help bring their valuable pricing platform to the US market. I strongly believe that put into the hands of our clients who are using outdated excel spreadsheets to price at retail, will benefit financially from having  EdgePetrol.” 

EdgePetrol alongside PEG will be attending the NACS conference in Atlanta, Georgia.

To book an EdgePetrol demonstration or to take a free 3 month trial please visit www.edgepetrol.com.

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