January 19, 2021
Is Google a great business because it has a best in class search engine? Is Amazon a great business because it sells lots of products? Is Facebook a great business because it allows you to see what your friends are up to and you can share your experiences?`
Putting to one side whether or not you like what Google or Amazon or Facebook do, they are great businesses because they capture and use data to maximum impact. They can monetise the data because they know, in real time, what customers are viewing, buying, searching and booking to name just a few.
I got involved with Edge for one simple reason – I saw the multiple benefits of having real time data at my fingertips giving clear visibility to enable better, faster decision making.
This isn’t an exhaustive list, but gives you a good idea of the primary metrics as well as subjective elements that a customer would base their petrol station choice criteria.
The quantitative details clear, concise and timely upon which you can make decisions on pricing and margin optimisation. In addition – and a real value add – is the data can help improve the customer experience. This will set you apart from your competition. Customers choose places to shop on many different factors but primarily it is price, service, quality and people. EdgePetrol helps you optimise your business in both a quantitative way (the financials) and a qualitative way (the customer service).
Get our best content on fuel pricing and retail in your inbox weekly.