Hills of Corby's profitable new strategy

Hills of Corby believed they had no choice but to follow the aggressive price moves of competitors, and their year-on-year fuel profits were stalling as a result.

The status quo for Hills was to lower their prices as soon as the local competition dropped theirs.

With no visibility on how competitor price changes impacted their volumes, Hills were stuck following them.

But connecting to EdgePetrol gave Hills of Corby visibility on their volumes in real-time, so they could see how competitor price changes really affected their stations.

They saw that the impact of competitor price moves would be insignificant for much longer than expected.

This let Hills hold their prices higher for longer, maintaining their margins without sacrificing volume.

Whenever volumes actually did start to fall, Hills were now aware immediately, so they could react before this became an issue.

This insight allowed Hills to increase their profits steadily over the year, as they moved away from a purely reactive pricing strategy towards a more calculated, proactive one!