How Pelco’s analysis of real time volume movements led to a significant margin increase!

Pelco, 10 stations

Pelco, 10 stations
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The Challenge

Like most retailers, Pelco were seeing less consistent and fluctuating volumes across their portfolio. This meant it was more difficult to identify consumer behaviour and make decisions for their stations.

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The Solution

With EdgePetrol, Pelco were able to monitor live volume movements, giving them the ability to see how their price delta versus the competition was impacting their sales in real time.

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The Results

This new information meant that Pelco could better adjust pricing at the right time to protect volume and leading to a 1 ppl margin increase.


"Before using EdgePetrol we were shooting in the dark!"

Paul Fitzgerald

Paul Fitzgerald

Book a demo now to see how EdgePetrol can help you to:

1. Get the most accurate cost of fuel
2. Track performance in real-time
3. Set and deliver new site strategies
4. Increase profit by 18% or more

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