How Pelco protected fuel sales while increasing shop sales

Pelco, 10 stations

Pelco, 10 stations
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The Challenge

Shop sales are a key part of Pelco’s profitability, meaning that getting more customers on site and using fuel as a driver for inside-the-store sales is vital to the success of the business. Pelco were unsure of how their pricing strategy was impacting their fuel transactions and therefore were not able to optimise their strategy to suit.

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The Solution

By being able to see the number of fuel transactions live on EdgePetrol, Pelco were able to strategically target growth or conservation of their customer count.

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The Results

This meant that Pelco were able to protect fuel sales and maximise their site traffic, increasing their shop sales and overall profitability of their business.


"Before using EdgePetrol we were shooting in the dark!"

Paul Fitzgerald

Paul Fitzgerald

Book a demo now to see how EdgePetrol can help you to:

1. Get the most accurate cost of fuel
2. Track performance in real-time
3. Set and deliver new site strategies
4. Increase profit by 18% or more

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