As the main driver of profit for his site, non-fuel was taking up Conor’s time. Rather than tracking margin and profit on fuel, Conor evaluated his site's performance by looking at overall site profit. He wanted to change this to become more forward thinking and re-evaluate his fuel pricing strategy, recognizing he could maximize his overall site performance through enhancing his fuel strategies.
By being able to instantly see the impact of his pole prices on volume in real time, Conor was able to test out different price strategies and monitor the results. In addition, by having better visibility of the cost of fuel in his tanks, using Edge’s blended cost methodology, he was able to not only see his current margin, but also whether it would increase or decrease in the next few days. Through monitoring volumes, prices and margins, Conor could easily find the sweet spot for pricing without taking too much time from his busy schedule.
By re-focusing on fuel and adapting his strategy, Conor was able to increase his margin between 4cpg and 6cpg and became a price leader at one of his two sites rather than a price follower.
Book a demo now to see how EdgePetrol can help you to:
1. Get the most accurate cost of fuel
2. Track performance in real-time
3. Set and deliver new site strategies
4. Increase profit by 18% or more