We are EdgePetrol, the no.1 fuel retail pricing software.

One of the biggest challenges' retailers face is being at the mercy of larger competitors on price.

Since you are here, that is probably a challenge you face, too…

EdgePetrol provides pricing software that allows independent retailers to optimize their station fuel profitability with examples of increases exceeding 18%. 

Taking control of your pricing with no manual entry and accessible from anywhere, EdgePetrol replaces your spreadsheets with live, actionable insight to help you make better pricing and procurement decisions. 

Our engagement with retailers just like you has allowed us to understand the true dynamics of fuel pricing and use real-life experience and examples to help all retailers (EdgePetrol customer or not) head towards site optimization. 

Beat your competition

Understand your competition and build a picture of where your pricing should sit and at what times.

Grow your fuel margins

Keep track of your results by building up strategies and testing at your stations.

Become a retail fuel pricing leader

With pricing strategies that help you take back control

Become a Fuel Price Leader

Free download

About the authors

Gideon Carroll

CEO, EdgePetrol

Gideon is the Founder and CEO of EdgePetrol which was created with one goal in mind: to disrupt the fuel (gas) retail market.

Gideon is a data junkie, whether he is monitoring his power, cadence and heart rate on a bike or reviewing price and market exposure working on the gasoline trading bench at Trafigura, data is the key to improved performance.

When EdgePetrol launched in September 2017, retailers were given data insight they had never seen before, helping them to drive profits through better decision making.

Gideon’s dream is to create a company where everyone in the team loves what they do everyday. Together we will make fuel (gas) the most data-driven market in the world through world-class software solutions and we will not stop until that is a reality!

Mark Truman

CRO, EdgePetrol

Mark has been working in the software space since 2010, where he helped energy companies grow through greater insight and analytics whilst working at GlobalData in London.

In 2017 Mark helped launch the EdgePetrol product by listening closely to the challenges of the fuel retail market and helping tailor both the solution and the service to solve them. He is responsible for the customer life cycle, from marketing to sales to retention.

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About EdgePetrol

Our mission is to help fuel marketers improve their business performance by selling more gas and increase margins and profits.

We do this by providing real-time visibility to fuel marketers helping them make better and quicker decisions on pricing and procurement. Providing insight from all data sources across a portfolio and bringing it into one place, EdgePetrol customers are increasing their profits.

Our customer base ranges from multiple chain independent operators, multinational PLCs, and Oil companies.

We are proud members of the following associations:

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Today, fuel retailers are facing tough challenges

Reducing Volumes

Aggressive Competition

Market Consolidation

Demanding Investors